Why It Is Important To Optimise Your Website

A website’s loading times is one of the most important aspects to consider when designing a new website, yet for some reason is still overlooked by many web designers.

In fact, if you are in the process of having a new website built, stop and ask them how they will combat slow loading times, it’s more important than the new website itself.

Google Confirmed:

As marketing experts, some of what we do is trial and error, as Google doesn’t release all of the search algorithms, so we simply need to test new ideas and watch how they affect the website.

One of the things they have confirmed is that both mobile desktop page loading times will have a negative impact on rankings if slow and alternatively a positive impact if the website is loading quickly.

You can find out more information on how Google measures website speed from this article. Before you worry too much about how this is effecting your rankings, don’t worry, there are things we can do to alleviate slow loading times.

What can we do to help:

There are tons of methods of reducing page loading times, each method having its own impact, some only making minor reductions others causing dramatic improvements.

Image Optimisation:

One of the first things we do to improve page loading times is optimise your images. This compresses the images making their file sizes smaller and therefore reducing the time it takes for your website to load.

If not done properly, this can cause images to look blurry, or have rough edges and reduce the quality of your website, which is why we take every precaution to ensure that the compressions are completely lossless.

This is a comparison of a compressed and original image, but I bet you can’t tell which one is which.

UX Optimisation:

There are other ways to optimise your website, it’s not all about speed. Knowing your customers, how they use your website, what browser they use and even the device they are on can really help you to make sure your UX design is perfect.

Using tools like Hotjar can really help you work out how they use your website and find any possible issues with your website and ultimately fix them.

There are tons of other methods we can use to ensure that customers get the best out of their online experience with your website, why not contact us today to find out how we can give your customers the perfect user journey.


There are plenty of other ways to make sure you have a great, well-optimised website, each and every method will increase chances of ranking better on a search engine, potentially getting more backlinks, which will increase the chances of ranking as well as increasing traffic and brand exposure.

Google is strict on ensuring that websites are well optimised and will actually have a negative impact on websites that have not taken the time to make sure they have performed the relevant optimisation.

Other websites will not be as likely to link back to your website if it has not been optimised, as a backlink is essentially a vote of confidence to a website or brand, no one will want to give that confidence to a poorly optimised website.

Did you know that we offer a free website analysis? Why not send a request for a free report and we can let you know what can be done to optimise your website, with no obligation.